Alexander McQueen is most notably known as the genius of various tailoring techniques. He has audaciously set a different fashion stage in England, where his outlandish fashion shows have brought energy and attention to a fairly quiet and conservative fashion market. The last extreme attention London received was back in the 1960s when Mary Quant entered with the mod look. McQueen’s clothes are beautiful and wearable, but he receives most of his attention for his outrageous personality and vibrant character. He is a designer with the stamina to pursue and conquer the world of fashion; by the dawn of the 21st century, McQueen was a fashion icon in the making.