“Helmut Lang:
At a moment of conflicting demands, people want modernity and identity, street style and savviness. Fashion now is fast, downbeat, and relentlessly urban. Because of that, I have been developing a particular vision, what I call a nonreferential view of fashion. It is all about today. It has to do with my personality, with my life, and with the idea that quality doesn’t go out of style every six months.














